Digital Marketing Specialist Job at XCMG Group(X), Abroad

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  • XCMG Group(X)
  • Abroad

Job Description

  • Bachelor’s degree in a related field
  • Proficient in MS Office Tools and photo/video editing softwares
  • Previous experience of working on digital marketing role or other relevant position
  • Experience with Google Analytics
  • Proven experience leading digital marketing campaigns
  • Fluent in English, (Fluency in Mandarin/Chinese is a plus)
  • Flexibility to travel
  • Must have a driver's license
  • Must have a portfolio of previous design works • Stay current on email marketing/digital marketing trends and best practices and ensure marketing messages are conveyed clearly and customer-focused; persuasive calls-to-action, proper form and templates, editing and proofreading, message relevancy to audiences and segments, responsive design.
  • Assist in creating and managing ad campaigns
  • Work with management to review ad campaign performance KPIs; provide feedback and recommend solutions for improvements.
  • Track SEO and Google Analytics data
  • Support the team in general as we release new website/app features and content.
  • Assist with tasks needed to keep the client projects and campaigns running smoothly
  • Support the production of marketing materials
  • Update advertising copy, reports, and presentations
  • Perform competitor analysis to identify industry best practices that will help us optimize existing campaigns and ensure the success of future ones
  • Monitor social media activities to assess the public’s perception of the company’s brand
  • Write magazine articles, blog post and any other copywiritng that may be needed for marketing activites

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